![]() This is especially true for SaaS businesses, where it’s common for customers to either come in through or go through a free trial after an initial engagement method (think ads, news articles, or referrals).Īnd yet, many still treat free trial programs like the last step of the funnel. Most software companies rely heavily on free trials for customer acquisition. ![]() Tracking your free trial conversion rate is important because it gives you a concrete way to optimize the way you acquire customers. It provides insights into product functionality and onboarding.It helps you find super customers and fine-tune your ideal customer profile.It is a concrete way to optimize customer acquisition.Why is it important to track your Free Trial Conversion Rate? In other words, your free trial conversion rate is an easy way to quickly measure how many users value your product enough to pay for it. Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. What does “Free Trial Conversion Rate” mean?įree trial conversion rate is the percentage of users that converted to a paid account from a trial period. In this piece, I will walk you through a few strategies you can use to increase your free trial conversion rate. Luckily, you can take a lot of actions to influence that process and showcase your value. Without that, most users won’t sign up for the paid version of your product, no matter how valuable or helpful you think it can be for them. If you want to convert trial users, you need to show them the value your product offers and how you’ll help them achieve a key outcome. I need something like that before we run into any penalties.” No, they’ll probably say something like, “Oh wow, they take on all the liability involved with collecting sales taxes and comply with every local jurisdiction around the world. ![]() I want to sign up and try that service! ” It’s very rare for someone to look at your product and think, “Wow, look at that long list of features that FastSpring offers. They sign up to see what kind of outcomes your product can produce for them. ![]() ![]() Estimated read time: 22 minutes, 20 secondsīefore you can convert free users into paying customers, you need to understand that most people don’t sign up for trials to check out your product. ![]()
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